The animal Talent tour
OBJECTIVE
Design and tune fresh mechanics to evolve the permanent animal loop that also blends into the existing economy, increase player’s engagement with baby bottles[key consumable] and solves for the lack of a definitive end present in the existing core animal loop.
PROCESS
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Introduced a new consumable called Treats that depends on Baby Bottle usage and is supported by an Animal Mastery System which contribute to both the short term as well as long term aspirations of the new loop
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Solved the lack of an end to the animal loop by introducing a Talent Tour system where players are delighted to give away animals for highly aspirational rewards and mastery progression
RESULT
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High feature engagement.
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Significantly increased Baby Bottle engagement and spend.
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Generated substantial revenue from Treats and Baby bottle spend.
