farming evolved
OBJECTIVE
Combine the mechanics of the evolution of the various Core Loops into one flow that synergizes seamlessly and integrate it into the existing base game and economy.
PROCESS
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Used the learnings from designing and player feedback from
A NEW WAY OF FARMING, THE ANIMAL TALENT TOUR and
CHEF EXTRAORDINAIRE to redesign and connect all the 3 evolved core loops and integrate them into the existing core loop of the game. -
Deconstructed the base economy of FarmVille 2 before tuning the new core loops and integrating them into the base economy seamlessly.
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Designed and Tuned multiple task structures to test which composition works best for the playerbase.
RESULT
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High feature completion.
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Significantly high player engagement with the new loops and consumables.
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Generated substantial revenue from the new consumables and other sources due to the halo effect.
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Results and key metrics satisfactory enough to explore making the new loops a permanent part of the base game.
