Co-op revival
OBJECTIVE [PHASE 1]
Revive and Renew the long sidelined Co-op feature of the game and increase player engagement and activity within the feature.
PROCESS [PHASE 1]
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Designed the algorithm that was used to clean up the different Co-ops, remove inactive members, merge smaller Co-ops together appropriately and recommend better Co-ops to players depending on their profile.
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Designed new flows and corrected older ones within the feature to offer a better and smoother player experience.
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Re-Tuned the Co-op Goal Mechanic, modified it’s task logic and rubberbanding logic to make the feature more engaging and rewarding for the players while encouraging Co-op members to work together.
RESULT [PHASE 1]
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Increased Player engagement with Co-op
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Significantly more number of Co-ops finished their Co-op Goals,
i.e 1% to 43% -
A higher number of Players working together and participating in the feature.
OBJECTIVE [PHASE 2]
Rework the Roles within a Co-op for better team dynamics. Revamp the Co-op Chat system for improved team communication and interactions.
PROCESS [PHASE 2]
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Overhauled the Old Roles of the Co-op and Designed the new Hierarchy within the Co-op system that gives players better tools to manage their Co-ops while also bringing recognition to the best performers with the Hero Of the Week System.
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Cleaned up the Chat & Notification system, added emoticons and made it more active by designing and implementing the Automated Milestone Message System that celebrates the achievements of the Co-op Members and encourages interactions.
RESULT [PHASE 2]
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Better Co-op Goal completion Rates.
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Higher messages, interactions, and communications with the Co-op Chat System
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Positive Player feedback about the updates.
