co-op: renewal carnival
OBJECTIVE
Test out a new Co-op Goal Mechanic that is more interactive, engaging, and influences a higher degree of team coordination that could potentially become a permanent part of the game.
PROCESS
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Designed a new Co-op Goal mechanic and the Semi-Directed Tasks System that acts as a meta-layer that is more engaging and demands teamplay to be efficiently accomplished.
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Deconstructed the game’s different loops and existing player actions to design and tune the Semi-Directed Tasks System. Deeply personalized the Task System by taking into account the capability of each Co-op and its members.
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Designed 2 new permanent NPC characters and wrote a narrative arc to support the evolution of the Core Loops within FarmVille 2 lore.
RESULT
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High Player engagement with the Feature Mechanic.
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More Co-ops finishing their Co-op Goals
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Higher interactions between a Co-op’s members
